Find your EDGE in virtual care policy, strategy,
and action.

NOVEMBER 20-22 | THE WATERGATE HOTEL WASHINGTON, DC

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Room block extended to Nov. 11th

About EDGE: Policy

The purpose of Edge: Policy is to help you innovate, think bigger and learn from each other. Attendees will walk away inspired with new ideas, learn what their competitive Edge is and gain insight on how to optimize it. Our goal is to change the story around virtual care and our events reflect that. We curate content and experiences designed to shed new light on timely topics in virtual care with a focus on the why. 

EDGE: Policy 2019 will take place November 20-22 at The Watergate Hotel Washington. Hear from White House officials, Congressional leaders and staff, and policy experts on the telehealth topics driving the day. Learn from leaders and join the discussion around Medicare reimbursement, Medicare Advantage changes, and CMMI innovative payment models; the role of AI in improving care quality and access; the need for connectivity via broadband and 5G; progress in the states; and the ways that patient-initiated telehealth can fill gaps in care.

 

Schedule Overview

Wednesday, November 20

1:00 p.m. Registration opens
5:30 – 6:30 p.m.

On the Cutting Edge: Welcome Reception & Show and Tell
Meet fellow EDGE attendees and ATA member companies that are providing direct to consumer asynchronous services as they “show and tell” their services at what is sure to be an interactive and lively reception!

6:30 – 8:30 p.m.

Welcome Dinner with Congressional Keynote

Speaker:

Congresswoman Doris Matsui (D-CA), U.S. House of Representatives

Introductions: Ann Mond Johnson, CEO, ATA and Megan Herber, Director, Faegre Baker Daniels Consulting


Thursday, November 21

8:00 – 9:30 a.m.

Wake Up Washington - Welcome Breakfast & Keynote

Speakers:

David Merritt, Executive Vice President, Public Affairs and Strategic Initiatives, AHIP

David Smith, Founder, Third Horizon Strategies

9:30 – 10:15 a.m.

Heard on the Hill
This session will be a moderated panel with current and/or recent staff on Capitol Hill. We’ll explore the issues that Congress is hearing about most in digital health, learn staff’s perspective on what they consider the good and bad of telehealth advocacy, and discuss their prognostications for telehealth legislation in 2019 and 2020.

Moderator: Megan Herber, Director, Faegre Baker Daniels Consulting

Panelists:

Crozer Connor, Legislative Assistant, Congressman Mike Thompson (D-CA)

Elizabeth Joseph, Policy Director, Office of Congressman Michael Guest

Meghan O'Toole, Health Legislative Assistant, Senator Brian Schatz

Jeff Parrish, State Counsel and Field Director, U.S. Senator Marsha Blackburn

10:15 – 11:00 a.m.

Making Telehealth Great
Expect to hear from agency officials on how the Administration is prioritizing telehealth and their coordinated effort to expand it across sectors. Panelists will discuss recent administrative actions and rulemaking and provide an update on anticipated 2020 activities in telehealth.

Moderator: Sarah-Lloyd Stevenson, Director, Faegre Baker Daniels Consulting

Panelists:

Rachel Collins, White House Domestic Policy Council - Invited 

Brendan Fulmer, Advisor to the Secretary for Value-Based Reform at U.S. Department of Health and Human Services (HHS)

Anne Hazlett, Senior Advisor for Rural Affairs, White House Office of National Drug Control Policy (ONDCP)

11:05 a.m. – 11:50 p.m.

Technology and Telehealth – Expanding Telehealth through Broadband, Artificial Intelligence, and 5G
Members will hear from a top-level Administration official on the intersection of technology and health care. The health care landscape will continue to undergo changes as technology and connectivity capacities advance in the coming years. During this session, we will look to the future to identify connectivity barriers, upcoming technological advances, and how the Trump Administration prioritizes innovation that can promote telehealth.

Moderator: Kevin Harper, Director, Public Policy, ATA

Panelists:

Nancy Green, President and Owner, President and Owner, The SAA Group

Molly McCarthy, MBA, RN-BC, National Director, US Provider Industry and Chief Nursing Officer, US Health and Life Sciences, Microsoft

Dave Ryan, GM, Health and Life Sciences, Intel Corporation

11:50 a.m. – 1:00 p.m. Lunch
12:15 – 1:00 p.m.

Lunch and Fireside Chat with Administration Official

Demetrios Kouzoukas, Principal Deputy Administrator & Director of the Center for Medicare, CMS 

Interviewer: Jim Sheets, VP, Outreach Services Development, Intermountain Healthcare

1:00 – 2:00 p.m.

What is the Direction of Direct-to-Consumer Health?
Panelists will include senior leaders from patient-initiated platforms, and discussion will focus on how DTC telehealth is filling care gaps. We’ll also explore what the biggest policy challenges are in the industry and how we can educate state and federal regulators to better understand DTC telehealth.

Moderator: Alexis Gilroy, Partner, Health Care and Life Sciences Technology, Jones Day

Panelists:

Patrick Carroll, MD, CMO, HIMS-HERS

Adam Greenberg, General Counsel, Ro

Brendan Levy, MD, CMO, Telehealth, GoodRx

Jon Pearce, CEO, Zipnosis

2:00 - 2:15 p.m.

DTC Reaction

Speaker: Marty Allain, Executive Director, NABP Solutions

2:20 – 3:05 p.m.

Medicare Telehealth Payment - Past, Present, and Future
Guests will hear from representatives from Medicare Advantage, Medicare Fee for Service, and the Center for Medicare and Medicaid Innovation. Topics of discussion will include regulatory barriers in place and how CMS is addressing them, the role of telehealth in Innovation Center models, and the evolution of telehealth in both Medicare Advantage and Fee for Service.

Moderator: David Ault, Counsel, Faegre, Baker, Daniels Consulting

Panelists:

Emily Yoder, Analyst, Division of Practitioner Services, CMS Center for Medicare 


Theresa Wachter, Health Insurance Specialist, Division of Policy, Analysis, and Planning, Medicare Drug and Health Plan, Contract Administration Group

3:05 – 3:15 p.m.

Outside the Beltway Reaction
ATA members who have participated in CMS innovation models and members who have identified service expansion opportunities within federal programs are encouraged to provide their reaction.

Speaker: Gigi Sorenson, RN, MSN, Chief Clinical Officer, GlobalMedia Group, LLC (GlobalMed)

3:15 – 3:45 p.m. Break
3:45 – 4:15 p.m.

A Reflection on the State of the States Report - Pain and Progress
Select ATA members will share how they successfully advanced specific pro-telehealth policies in their states, providing tips to attendees on how to engage with state leaders.

Moderator: Libby Baney, Partner, Faegre Baker Daniels and Co-Chair, Health & Life Sciences Industry Team

Panelists:

Nathaniel Lacktman Partner and Chair, National Telemedicine & Digital Health Industry Team, Foley & Lardner LLP

Claudia Tucker, Vice President of Government Affairs, Teladoc Health

4:15 – 4:15 p.m.

Outside the Beltway Reaction from State Insurance Commissioner

Speaker: Joel Ario, Managing Director, Manatt Health  - Manatt, Phelps & Phillips, LLP  

4:45 – 4:50 p.m.

Day 2 Close

Speaker: Ann Mond Johnson, CEO, ATA

5:00 – 6:30 p.m. Reception
6:30 – 8:30 p.m. ATA Policy Committee Dinner by invitation only


Friday, November 22

 

8:30 – 9:30 a.m.

Breakfast and Fireside Chat

Moderator: Rachael Bender, VP & Associate General Counsel, Federal Regulatory and Legal Affairs, Verizon

Speakers:

Ajit Pai, Chairman, Federal Communications Commission

Sumit Nagpal, Senior Vice President and General Manager, Health Innovation, Comcast

9:30 - 9:45 a.m.

On the Leading Edge - Closing Remarks

Speaker:

Ann Mond Johnson, CEO, ATA

9:45 - 12:00 p.m.

Antibiotic Stewardship Roundtable - by invitation only

Antimicrobial resistance has become a significant global health threat. The misuse of antibiotics has resulted in increasing numbers of treatment resistant infections often leading to longer hospital stays, higher medical costs, and even mortality. As part of the continuum of care, telehealth plays a vital role in supporting antibiotic stewardship and should not be overlooked. To further understand the role of telehealth in addressing antibiotic stewardship within outpatient care the ATA is launching an initiative which is exploring how to frame possible pitfalls and potential research avenues that warrant further attention. The inaugural meeting of this initiative will be held in conjunction with the EDGE19 Policy Conference.

10:00 – 11:00 a.m.

 

Inside the Beltway Meeting Prep - by invitation only
Breakout sessions to prepare for Capitol Hill and Agency meetings on ATA DTC Initiative and ATA Policy Committee.

10:30 a.m. – 4:00 p.m. Government Meetings to Brief on ATA DTC Initiatives - by invitation only
   

Speakers

Register for EDGE: Policy

Early Bird Non-Member Pricing

$1,095/attendee

Prices increase October 11, 2019.

Early Bird Member Pricing

$895/attendee

Prices increase October 11, 2019.

Become a Sponsor

Don't miss out on these unique opportunities to get your brand front and center at EDGE: Policy 2019. Email Bonnie Knight for more information.

Thought Leader - $20,000

  • Exclusive Sponsor of Welcome Breakfast and Keynote (Thursday, November 21st) OR
  • Exclusive Sponsor of Luncheon and Fireside Chat (Thursday, November 21st)
    • Reserved seating
    • Recognition on website, mobile app, onsite signage
    • Five (5) minute intro speaking opportunity
  • Four (4) Registrations
  • Table-top display during Welcome Reception
  • Access to opt-in attendee list – pre- and post-conference
  • Pre-event sponsorship promotion through event website, email outreach and social media
  • Pre-event promotional email sent by ATA to registered attendees
  • Prominent onsite sponsorship promotion on signage and through social media
  • ½ page ad in Attendee Agenda
  • Mobile app promotion to include:
    • Rotating banner ad on the home page
    • Product brochure
    • Sponsor logo, description (200 words) and link
  • Recognized as co-sponsor of welcome & closing reception
  • $200 discount code of event registration to share with clients, partners, etc. (new registrations only)
  • Ability to reserve private meeting room based on availability
  • Included in post-event thank you email

Learn more


Champion - $10,000

  • Co-Sponsor of Welcome Reception (Wednesday, November 20th)
    • Recognition on website, mobile app, onsite signage
  • Three (3) Registrations
  • Table-top display during Welcome Reception
  • Access to opt-in attendee list – pre- and post-conference
  • Pre-event sponsorship promotion through event website, email outreach and social media
  • Pre-event promotional email sent by ATA to registered attendees
  • Prominent onsite sponsorship promotion on signage and through social media
  • ½ page ad in Attendee Agenda
  • Mobile app promotion to include:
    • Rotating banner ad on the home page
    • Product brochure
    • Sponsor logo, description (200 words) and link
  • $200 discount code of event registration to share with clients, partners, etc. (new registrations only)
  • Ability to reserve private meeting room based on availability
  • Included in post-event thank you email

Learn more


Collaborator - $7,500

  • Co-Sponsor of Thursday reception
    • Recognition on website, mobile app, onsite signage
  • Two (2) Registrations
  • Table-top display during Welcome Reception
  • Access to opt-in attendee list – pre- and post-conference
  • Pre-event sponsorship promotion through event website, email outreach and social media
  • Prominent onsite sponsorship promotion on signage and through social media
  • ¼ page ad in Attendee Agenda
  • Mobile app promotion to include:
    • Rotating banner ad on the home page
    • Sponsor logo, description (200 words) and link
  • $200 discount code of event registration to share with clients, partners, etc. (new registrations only)
  • Ability to reserve private meeting room based on availability
  • Included in post-event thank you email

Learn more


Contributor - $3,500

  • One (1) Registration
  • Access to opt-in attendee list – pre- and post-conference
  • Pre-event sponsorship promotion through event website, email outreach and social media
  • Prominent onsite sponsorship promotion on signage and through social media
  • ¼ page ad in Attendee Agenda
  • Mobile app promotion to include:
    • Sponsor logo, description (200 words) and link
  • $200 discount code of event registration to share with clients, partners, etc. (new registrations only)
  • Included in post-event thank you email

Learn more

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The Watergate Hotel Washington

2650 Virginia Avenue NW, Washington, DC, US, 20037

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