Countdown with us

Harness the latest opportunities in virtual care – delivered by and designed for leading influencers like you. 

Join us September 26-28 and find your EDGE in virtual care policy, strategy, and action.

The purpose of Edge is to help you innovate, think bigger, & learn from each other. Attendees will walk away inspired with new ideas, learn what their competitive Edge is and gain insight on how to optimize it.

Our new vision and goal is to change the story around virtual care and our events will reflect that.  We will curate content and experiences that will be designed to shed new light on timely topics in virtual care and focus on the why.

Starting with EDGE 2018 the theme will be how to begin defining (or refining) an organizations’ growth strategy to incorporate telehealth. We’ll respond to questions like “what is the promise of innovative technology?”, “what is the pathway to success?”  and “how does each piece fit together?” Through a series short talks, interactive sessions, and fun our attendees will walk away with the answers to these questions and actionable solutions to push their organization and the industry forward.

AGENDA

We’ve crafted an exciting schedule for EDGE 2018! Our agenda is packed with robust, interactive knowledge-sharing sessions where attendees will collaborate with top experts — and each other — to discover new ways of thinking about old problems.

Registration Open

10 hours

Fairmont Austin

ClearHealth Quality Institute (CHQI) Telemedicine Accreditation Workshop

This in-person workshop is designed to guide attendees step-by-step through the ClearHealth Quality Institute (CHQI) Telemedicine Accreditation Program (TAP) application process.  The workshop will illustrate the value of telemedicine accreditation, review and interpret each of the accreditation Standards, and provide tips for developing a successful accreditation application.Upon completion of the workshop, participants will be able to:

  • Describe the accreditation process and related milestones for applicant organizations.
  • Understand the Telemedicine Accreditation Program’s Standards and Guidelines and how the Standards are utilized by application reviewers.
  • Recognize appropriate evidence as required by established compliance indicators for each of the accreditation Standards.
We will have limited seats and will be available on a first come, first served basis for attendees. There is no additional charge for the course. Sign ups were released on September 7 to all registered attendees. If you did not receive the link please email [email protected]

3 hours

Fairmont Austin

Immersion Tours

ATA will be organizing off site tours in Austin showcasing telehealth. We will have limited seats and will be available on a first come, first served basis for attendees. There is no additional charge for the tour. Sign ups were released on September 7 to all registered attendees. If you did not receive the link please email [email protected] .  If you have questions or wish to be a host of tour email [email protected] Tours include: Capitol Factory, Dell Medical School, Fjord Design + Innovation Studio, Facebook (Invitation only), Iris Telehealth, State Capitol Tour

4 hrs

Networking Reception & The Exchange

Meet fellow attendees and visit with sponsors and local solution providers who are actively “re-imagining” how to better incorporate virtual care as a central component of clinical delivery.

75 mins

Fairmont Austin, 7th Floor

Poonam Alaigh, MD, MSHCPM, FACP

Opening Session and Dinner: Crisis to Conquer – VA Access Journey

An exclusive look at how the VA transformed healthcare for our nation’s Veterans. By leveraging the power of people, programs, and promise learn how we renewed trust with our nation’s Veterans.

90 mins

Fairmont Austin

Registration Open

11 hours

Breakfast and The Exchange

1 hr 30 mins

Fairmont Austin, 7th Floor

ATA Welcome and Kick Off

Morning ice-breaker session where you meet your fellow tablemates and set the agenda to get your questions answered throughout the day.

30 mins

Ann Mond Johnson
CEO
American Telemedicine Association

Crash Course: Creating a Culture of Innovation

Innovation is the hallmark of today's most successful companies and brands. Often, it is the product of intentional effort and sustained commitment. But how can organizations that haven't traditionally embraced innovation introduce it as a strategic pillar and focus? During this Crash Course, Julie Reisetter, former chief innovation officer at UCHealth, and Robin Glasco, chief innovation officer at Blue Cross Blue Shield of Massachusetts will discuss how organizational change management provided a framework and helped catalyze the provider organization

30 mins

Fairmont Austin

Julie Reisetter
Healthcare Innovation Executive

Robin Glasco
Chief Innovation Officer
Blue Cross Blue Shield of Massachusetts

Christopher Northam
Vice President, Telehealth
HCA
Moderator

Dr. Richard Bankowitz

Spark Talk: Telemedicine and The Payer Community: How plans view the emerging role of telemedicine

15mins

Fairmont Austin, Manchester AB

Dr. Richard Bankowitz

Crash Course: Innovation Centers – From Ideas to Implementation: How did they do it?

Healthcare delivery organizations are actively piloting new technologies and testing new models within dedicated innovation centers. To support engagement, improve efficiency, and realize scale, many of these initiatives sit on a digital foundation. During this Crash Course, innovation leaders drawn from across the healthcare ecosystem will discuss what they're prioritizing, what's demonstrating the most promise, and how they are working to implement program successes system-wide.

30 mins

Fairmont Austin

Martin Doerfler, MD
SVP, Clinical Strategy and Development Center for Learning and Innovation; Associate Chief Medical Officer; Professor of Medicine and Science Education
Northwell Health Hofstra Northwell School of Medicine

Deanna Larson
CEO
Avera eCARE

Randall S. Moore, MD
Principal and Executive Consultant
Medical Excellence, Inc
Moderator

Spark Talk: From Telemedicine to Advertising: Discovering Engagement in Health Communication

Dr. Mackert will discuss his research from telemedicine to health communication informed by research and practice in advertising. Lessons learned can inform the development of more effective health communication interventions across media and technology platforms.

15 mins

Michael Mackert, PhD
Director
Center for Health Communication at The University of Texas at Austin

Break

20 mins

Crash Course: Quality vs. Quantity: Accelerating System Transformation by Shifting Toward Value

Healthcare is no longer delivered intermittently across a series of individual transactions, it's a long-term relationship involving patients, providers, and payers. And increasingly, that relationship is measured by an algorithm that factors in satisfaction, quality, and cost. This Crash Course will focus on the role virtual care can play in improving outcomes, as well as how it will be measured and paid for moving forward

30 mins

Healther Falvo, MD
Medical Director
Aetna

Jeff Micklos
Executive Director
Health Care Transformation Task Force
Moderator

Mathew Ponicall
Senior Vice President
Bank of America

Crash Course: Out of the Shadows: The Role of Tech in Driving Mental Health Awareness & Outcomes

Approximately 1 in 5 adults—nearly 45 million, or 18.5%—experiences mental illness in a given year. It's been estimated that serious mental illness costs $193 billion in lost earnings in the U.S. Join this Crash Course to learn how virtual care can help patients overcome the stigma attached mental health, increase access to therapy, and drive longer-term adherence

30 mins

Michael Thompson
President & CEO
National Alliance of Healthcare Purchaser Coalitions

Tania Malik
CEO
Virtual Medical Group

Babette Apland
Managing Director
Call to Mind at American Public Media, Minnesota Public Radio
Moderator

Interactive Exercise: What is your pathway forward?

15 mins

Lunch

1 hr

Crash Course: Using AI and other tools to cut through marketing clutter

30 mins

Fairmont Austin

Ben Lundin
Co-Founder & CEO
Pacify

Alexis Gilroy
Partner
Jones Day
Moderator

Spark Talk: From the Battlefield to the ICU: Can the U.S. Military Provide A Telemedicine Roadmap for Industry?

The link between medical innovation and the U.S. Military has been well documented throughout history. Telemedicine has proven to be no exception. Realization of telemedicine’s potential in the military, has been born out of necessity,evidence-based through the support of dedicated research, and enabled by a permissive environment that is largely free of commercial barriers such as reimbursement policy and interstate regulation. What can the healthcare industry learn from the military and its application of virtual care? How can we apply those lessons in the broader civilian setting in a healthcare system that is increasingly focused on value?

15 mins

James J. Geracci, MD
Vice President/Chief Medical Officer
Ascension Healthcare Texas/Seton Family of Hospitals

Crash Course: Care Delivery, Re-Imagined

Transformation is occurring at an accelerated rate and impacting all modes of healthcare delivery. Much of the change is being led by provider organizations, which sit on the frontline of patient care. This session will feature leaders from New York Presbyterian & Austin Regional Clinic who will be discussing the process employed and key questions faced as they sought to re-imagine care delivery

30 mins

Fairmont Austin

Shauna Coyne
Director of Innovation
New York-Presbyterian Hospital

Jacob Childers, MD
Austin Regional Clinic

Nora Belcher
Executive Director
Texas e-Health Alliance
Moderator

Spark Talk: Retail health and telemedicine – trends and opportunities

20 mins

Alex Hurd
Senior Director, Health & Wellness
WalMart

Break

25 mins

Learning Lab – 100 Minutes of Innovation

A 360-degree collaboration, led by thought-leaders and experts. Attendees will work side-by-side to tackle real-life case studies centering on transformation. Groups will do a report-out of their working sessions at the end of the Lab.

100mins

Fairmont Austin

Networking Reception “Music is Medicine” & “The Exchange”

1 hr 30 mins

Fairmont Austin, 7th Floor

Ask the Expert Power Breakfast

NEW THIS YEAR: Leading minds from across the industry share their perspectives on a variety of key issues discussed. These are small group sessions that are interactive, dynamic, and driven by attendees.

1 hr 15 mins

In Conversation with Karen DeSalvo – Fireside Chat

It was the first medical school in decades to be built from the ground up at a leading research university. Dell Medical School at The University of Texas at Austin is harnessing innovation, technology and teamwork to modernize academic medicine, improve clinical care delivery models and foster its research mission. Join Karen DeSalvo, M.D., MPH, Professor at the University of Texas at Austin Dell Medical School and former Acting Assistant Secretary for Health at HHS and National Coordinator for HIT as she relates the past, present, and future of clinical training and academic medicine.

45 mins

Fairmont Austin

Karen DeSalvo Professor of Medicine and Population Health
University of Texas at Austin Dell Medical School

Dr. DeSalvo served as Acting Assistant Secretary for Health at the U.S> Departmetn of Health and Human Services (HHS) during the Obama Administration.

Spark Talk: Findings and insights from providers on telehealth today and what’s next

An exclusive look at the preliminary findings and insights drawn from KLAS’ 2018 telehealth reporting. What are providers telling KLAS about their Remote Patient Monitoring and Virtual Care Platform needs today and their expectations for the future? While some organizations are exploring the possibilities of telehealth in the future, others have embraced it as a reality today and developed robust programs to deliver care remotely. What are leading organizations sharing with KLAS that can help you expand your telehealth horizons?

15 mins

Fairmont Austin, Manchester AB

Bret Sharp
Research Director
KLAS

Spark Talk: The Accidental Tourist: Travels Through the First Stage of Artificial Intelligence in Health Care

That healthcare as we know it will be transformed by artificial intelligence is already a foregone conclusion. How it will transform health care is still a work in progress. In this session we will look at the unanticipated responses to AI and the unintended consequences of the early stages of the transformation. We will look at how fast our industry is changing and where we are likely to be 10 years from now.

15 mins

Fairmont Austin, Manchester AB

Ted Schwab
Strategist, Entrepreneur and Digital Experience Advisor
Babylon Health

Crash Course: To Pay or Not to Pay? That is the Question

Two of the most connected people in DC, Shawn Bullard and Krista Drobac, will take us through the past six months to highlight what’s happened to advance reimbursement in Medicare, and what the future holds. The discussion will cover additional developments at the FCC and a look at what’s happening with Medicaid. They’ll then turn to the future to highlight where telehealth fits into the Democrat and Republican strategies for mid-term and 2020 elections? And what can each of us do to influence the future? Moderated by the ATA’s own Latoya Thomas, expect to learn something new and insightful.

35 Min

Shawn Bullard
President
Duetto Group

Krista Drobac
Partner
Sirona Strategies>

Latoya Thomas
Director, Policy
American Telemedicine Association
Moderator

Spark Talk: Taking on the Challenge of Physician Burnout: Organizational Change & Delivery Model Innovation to Promote Workforce Sustainability

The prevalence of physician burnout—and the rate at which it is occurring—has never been higher. Some are suggesting it’s an epidemic threatening the sustainability of the delivery system. Join Dr. Peter Yellowlees from UC Davis Health as he discusses how organizational design coupled with innovative, team-based care can help clinicians find meaning in their work.

15 mins

Fairmont Austin, Manchester AB

Peter Yellowlees, MD, MBBS
Professor of Clinical Psychiatry Department of Psychiatry and Behavioral Sciences
UC Davis Health System

Spark Talk: Engineering for Impact: Trends, Technologies and Participatory Design for Monitoring Health at the Point-of-Care

Although tremendous strides have been made in health care over the years, over one billion people still lack access to health care systems. The global health challenges of today include chronic medical conditions, infectious diseases, and the conditions closely associated with poverty. In this presentation, the focus will be on the need for point-of-care health monitoring of chronic disease that incorporate not only novel technologies but the use of participatory design in order for the engineering solutions to make an impact in the health and well-being of the patient.

15 mins

Fairmont Austin, Manchester AB

Gerard L. Coté, Ph.D.
Director
TEES Center for Remote Health Technologies and Systems

Crash Course – Next Big Thing

When the objective is to improve care through applied technology, there’s no shortage of good ideas—or venture capital. Milestones and inflection points, however, have been more elusive—leading many to ask: Is there a next big thing in health tech? What is it and where will it come from? Join this panel discussion and hear from several visionaries.

30 mins

Fairmont Austin, Manchester AB

Emma Cartmell
Managing Director
Cappello Group

Grant Chamberlain
Managing Director
Ziegler
Moderator

Spark Talk: Spotlight on Blockchain – Cutting through the Hype

There's a lot of talk about blockchain these days. But what is it? And more specifically, how is it being practically applied in healthcare? This session will cover how blockchain technology is being used. We'll help you evaluate whether it represents a viable solution for your organization. And you'll learn more about choosing right the solution and implementing it effectively.

15 mins

Fairmont Austin, Manchester AB

Aman Quadri
CEO
AMSYS Blockchain

Wrap Up / Final Takeaways / Future of ATA

30mins

EDGE 2018 SPEAKERS

plus

Poonam Alaigh, MD, MSHCPM, FACP

Remedy Partners

plus

Babette Apland

American Public Media Group

plus

Richard Bankowitz, MD MS MBA FACP

America’s Health Insurance Plans (AHIP)

plus

Nora Belcher

Texas e-Health Alliance

plus

Shawn S. Bullard

Duetto Group

plus

Emma Cartmell

Cappello Group

plus

Grant Chamberlain

Ziegler

plus

Jacob Childers, MD

Austin Regional Clinic

plus

Gerard L. Coté, Ph.D.

TEES Center for Remote Health Technologies and Systems

plus

Shauna Coyne

New York-Presbyterian Hospital

plus

Dave Cripe

Blue Cross Blue Shield of Texas

plus

Karen DeSalvo, MD, MPH, MSc

University of Texas at Austin Dell Medical School

plus

Martin E. Doerfler, MD

Northwell Health

plus

Krista Drobac

Sirona Strategies

plus

Heather Falvo, MD

Aetna

plus

James J. Geracci, MD

Ascension Healthcare Texas

plus

Alexis Gilroy, JD

Jones Day

plus

Robin Glasco

Blue Cross Blue Shield of Massachusetts

plus

Kristi Henderson, DNP, NP-BC,FAEN

Seton Healthcare Family

plus

John W. Hopper

Ziegler Link•Age Funds, LP

plus

Alex Hurd

Walmart

plus

Deanna Larson

Avera eCARE

plus

Ben Lundin

Pacify

plus

Michael Mackert, PhD

Center for Health Communication at The University of Texas

plus

Tania S. Malik, J.D.

MindCare Solutions Group

plus

Jeff Micklos

Health Care Transformation Task Force

plus

Randall S. Moore, MD

Medical Excellence, Inc

plus

Christopher Northam

HCA (Hospital Corporation of America)

plus

Alan Pitt, MD

Barrow Neurological Institute

plus

Matthew Ponicall

Bank of America

plus

Aman Quadri

AMSYS Blockchain

plus

Julie Reisetter

plus

Ted Schwab

Babylon Health

plus

Bret Sharp

KLAS

plus

David Smith

Third Horizon Strategies

plus

Michael Thompson

National Alliance of Healthcare Purchaser Coalitions

plus

Andrew Watson, MD, MLitt, FACS

UPMC

plus

Peter Yellowlees, MD, MBBS

UC Davis Health System

REGISTER

Registration for EDGE is now open.

This year, we aimed to create an environment that fosters rich, dynamic dialogue amongst diverse industry leadership.

venue

EDGE 2018 will be held at the Fairmont Austin, Texas.
Discounted rates are available.

Fairmont Austin

101 Red River St,
Austin, TX 78701
(512)-600-2000

Book Your Hotel

Copyright 2018 American Telemedicine Association. All rights reserved.